Where do I advertise my Canna Business?

A list of canna friendly ad networks

With all the major ad networks banning cannabis on their platform, where can you advertise your dispensary/accessory/canna business?

Here is a list of cannabis-specific advertising networks. As networks, they offer access to the audiences of multiple publishers, websites & influencers – all from one centralized interface.

Banner and PPC

Mantis Ad Network

Mantis Ad Network - a cannabis-specific display and native ad network. They offer a variety of banner formats, videos and “recommended content” native ads.

There is a $500 minimum deposit to get started. I haven’t used Mantis myself but judging by other review online seems like a good option.

Traffic Roots

Traffic Roots - offers Cannabis and CBD display, banner, video and native advertising options.  They don’t require a minimum monthly spend, but there is a minimum deposit of $500 to get started.

I have yet to try them myself, but they are on my short list of self-serve networks to try if my ad spending budget increases.

Cannabis-only Affiliate Networks

CannAffiliate

CannAffiliate – Newish, cannabis-only affiliate network with that accepts a variety of legal cannabis merchants including dispensaries & delivery services, CBD brands, vaporizers and accessories.

Fees: 10% Network Fee.

CBDAffs Affiliate Network

CBDAffs – CBD-only affiliate advertising network with thousands of affiliate partners and approxmiately 50 merchants.

Cannabis-only networks can be challenging, though.  In my experience, as newer networks they can’t yet supply high-volumes of traffic & sales (even though they are targeted).

You’ll likely need to expand into some larger more established networks that aren’t cannabis-specific, but have large networks of publishers that can push significant traffic.

CBD and Cannabis-Friendly Ad Platforms

These networks aren’t exclusive to cannabis content, but they do have experience and allow legal cannabis-related advertisers to join their networks:

**ShareaSale.com** – Long-running & reputable performance-based affiliate network that supports CBD, and cannabis ancillary businesses. I’ve been in affiliate marketing for over a decade, and they are my favourite affiliate platform.

Impact – Large performance-based ad network that has a growing merchants and publishers in the CBD and cannabis accessory space.

Outbrain.com – Outbrain is a large native advertising network (click-baity “recommend content” type ads), and allows promotion of CBD products and cannabis-related investments or stocks in a variety of formats.

CBD & Cannabis Directory Listings

If you are a dispensary or ancillary service that sources its audience locally, then local advertising is vital.

Here is an overview of your main options:

Weedmaps and Leafly

Leafly and Weedmaps are the two biggest websites directories that point foot-traffic to brick and mortar dispensaries and delivery services.

To get an idea of how they direct traffic, try searching for “dispensaries near me” in a search engine and see what the top results are — you’ll find Leafly and Weedmaps in the top spots for most geographies.

Leafly – Has one of the largest cannabis audiences online, serving over 10 million visitors. They offer a variety of advertising packages for dispensaries, brands and other services. Expect to pay about $300+ a month to get listed.

Weedmaps – Like Leafly, this one of the most used options for local dispensary advertising. Pricing is comparable, at about $300+ a month.

Alternatives (up and coming competitors) of Leafly and Weedmaps include the Potguide & WayofLeaf.

Google My Business (GMB)

If you have a dispensary or other local business, you need to take advantage of your Google My Business listing. It’s free, and probably the easiest and most affective form to get more exposure.

If you don’t have the budget for Weedmaps or Leafly, don’t fret: GMB and a free Facebook business page will be enough for the majority of dispensaries where there isn’t heavy local competition.

Private Ad Sales

The largest marijuana-related websites often offer package deals of display, content, newsletter and social media exposure.

Here are links to more info:

HighTimes

HighTimes – Beyond print, HighTimes has a huge online audience that offer social, sponsored content and a variety of other advertising options.

  • Best for: unique products & brands looking for exposure
  • You can download HighTimes media kit here for more information.

Ganjapreneur

Ganjapreneur has been around since 2014, and is a popular website focused on the cannabis for industry professionals.

For cannabis professionals, Ganjapreneur offers advertising in the form of directory listings. Basic listings cost $750 yearly, and premium listings are about $2000 a year.

For information on their advertising packages you can request a media kit here.

Other CBD & Cannabis Advertising

Fiverr – There are some cannabis & CBD influencers and publishers that offer a variety of sponsorship and promotional options for marijuana-based businesses. The quality varies.

Most CBD and cannabis-related businesses can’t buy advertising on the biggest online advertising platforms like Google and Facebook. But, there are plenty of alternative options!

Hopefully this guide helped you find the right channels to market your brand, dispensary or ancillary cannabis business.

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